When Aha means something different to different types of users...
This resonates a lot. I’ve been working on a complex B2B sales-led product for a long time. Our product has a gazillion use cases and as many ‘aha’.
One solace is we’re sales-led & enterprise. This allows us to more or less know each of our customers’ goal and almost define a ‘aha’ moment for each.
Over time we’ve been able to systemise them based on our experience.
This resonates a lot. I’ve been working on a complex B2B sales-led product for a long time. Our product has a gazillion use cases and as many ‘aha’.
One solace is we’re sales-led & enterprise. This allows us to more or less know each of our customers’ goal and almost define a ‘aha’ moment for each.
Over time we’ve been able to systemise them based on our experience.