Why subscribe?

I write mostly about Product Leadership, with a focus on early stage/pre-PMF startups. I dive into finding the right target audience, customer discovery, experimentation and product analytics. Mostly actionable advice, but sometimes I get opinionated.

I’m convinced that we can do better by looking across the fence (or just tearing it down altogether). That’s why there will be the occasional nugget about marketing, sales, growth, or anything else that’s important or interesting. Hello ProductPourri, a fragrant mix of everything.

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Subscribe to Else’s Productpourri

80% product management for B2B SaaS startups & scale-ups, 20% anything else, from GTM to growth. My favorite topics are idea discovery & validation, and moving from output to outcomes. - You can work with me as an interim Product Lead, Advisor, or Coach.

People

Else van der Berg

@elsevanderberg

Product Lead committed to building stuff people actually want. I write about customer discovery, experimentation and analytics.