Archive - Else’s Productpourri

Weeks 8 & 9 - Ideation & Riskiest Assumptions Mapping

Theory & Video Walk-Throughs Of My Ideation Board & Riskiest Assumptions Map

Jun 25 •

Else van der Berg

Understanding LLMs' limitations: Theory & practice on using LLMs for customer discovery

For the past few months, I’ve been going full force on using large language models (LLMs) to improve and accelerate my product discovery work.

Jun 17 •

Else van der Berg

Week 6 & 7: Tackling Low Conversions; Finding My #1 Customer Opportunity & Competitive Differentiator

Pivoting my channel, not my ICP; A look at my Opportunity Solution Tree & selecting my #1 opportunity; Competitive Research with AI

Jun 5 •

Else van der Berg

May 2025

Week 5: The User Lab. A Guide to Integrating Interviews, Landing Pages, and Prototypes

Identify insights by understanding how expectations shift between different testing components

May 23 •

Else van der Berg

Week 3&4: Zeroing In On My ICP With Interviews & Prototype Tests

Practical Guide to Participant Recruitment, Interviews, Prototype Tests, Extracting and Mapping Insights & Opportunities (OST)

May 19 •

Else van der Berg

Your MVP didn’t fail; you didn’t set it up to teach you anything

Isolating your point of failure: Audience > Messaging > Problem > Idea > Execution

May 14 •

Else van der Berg

April 2025

How Vibe Coding has Impacted My Discovery Process

Best practices to build with tools like Replit, Lovable, and V0. Using prototype tests to investigate the problem space.

Apr 24 •

Else van der Berg

Week 1: Hunting for My Underserved Niche ICP

Merging AI, gut-feel, and real signal to find a niche with a strong, recurring, unsolved pain

Apr 16 •

Else van der Berg

Building a Bootstrapped B2B Product with Gen AI (0 to 1)

Follow along as I go from ICP → recurring, unmet need → solution-idea → assumptions → testing → sale for a real B2B product. My own.

Apr 2 •

Else van der Berg

September 2024

Scaling up: How to not destroy your company culture

For most of us who’ve lived through a company’s growth from 10 employees to over 100, the phrase “growing like crazy” is pretty cringe-worthy.

Sep 4, 2024 •

Else van der Berg

July 2024

Product Analytics 101: User/company-level retention

In this 4-part series, I outline four common metrics or charts I use in my day-to-day work, and how I derive actionable insights from them.

Jul 29, 2024 •

Else van der Berg

Product Analytics 101: Onboarding Funnels

In this 4-part series, I outline four common metrics or charts I use in my day-to-day work, and how I derive actionable insights from them.

Jul 27, 2024 •

Else van der Berg

#nojs-banner { position: fixed; bottom: 0; left: 0; padding: 16px 16px 16px 32px; width: 100%; box-sizing: border-box; background: red; color: white; font-family: -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 13px; line-height: 13px; } #nojs-banner a { color: inherit; text-decoration: underline; } This site requires JavaScript to run correctly. Please turn on JavaScript or unblock scripts